Pay-per-click, also known as PPC, is a digital marketing method in which you, the business, would pay the advertisers for every time an ad is clicked. Essentially, rather than trying to earn those website visits organically, you are just paying for them instead. While this might sound relatively affordable (since you’re...
Did you know that for every $1 a business spends on Google Ads it generates revenue of $2? If a listing gets five clicks, for example, it gains incremental revenue of $11. This shows you how crucial choosing the best AdWords extensions is for your business. Google is one of the most influential...
Do you shop online? Go back a few years and online shopping felt more like a special treat instead of the norm. Nowadays, over 79% of consumers in the U.S. shop online, not counting those who purchase online once in a while. This is a major factor in why Google launched Shopping...
PPC can be an incredibly fast way to generate customers for your business. However, if you want to succeed, you need to know how to properly do PPC keyword research. Luckily, there are some simple steps you can take to figure out which keywords you need to be targeting. In fact, if...