PPC Management

Discover the Benefits of Opting for PPC Management

Keyword Research and Selection

PPC management starts with keyword research to differentiate relevant and highly effective keywords thoroughly. This is linked with the advertiser's products or their quality services. Choosing the perfect keywords is important for reaching the targeted audience.

Ad Campaign Optimization

PPC operators check and manage ad campaigns to make their performance effective. This optimization includes maintaining keyword targeting, ad scheduling, ad extensions, and ad formats to increase click-through costs and changes.

Ad Creation and Copywriting

PPC managers and the whole crew are responsible for the creation of ad copy that works along with the selected keywords. These entice and force the users to tap on the ads. Ad copywriting includes creating influential headlines and detailed descriptions.

Budget Management

PPC managers create and cope up advertising budgets to make sure that campaigns are not more expensive than the decided funds. They also keep a check on spending expenses and ensure the best return on investment (ROI). They do the management while keeping the budget reasonable.

Bid Management

PPC management involves setting and modifying bids for the selected keywords to manage how much a customer is ready to pay for each click on its advertisement. Bid management targets to maintain a balance between ad placement and per-click cost.

Performance Tracking and Reporting

PPC managers utilize analytics and strategic tools to notice the effective performance of advertisement campaigns. They scrutinize data on clicks, institutions, changing rates, and other key metrics to perform decisions and prepare customers detailed reports and campaign performance lists.

What PPC Managment Is?

Strategic Campaign Creation

PPC Management involves creating and structuring targeted advertising campaigns on platforms like Google Ads and Bing Ads. 

Keyword Research

Effective PPC Management hinges on thorough keyword research to identify the terms and phrases your potential customers are searching for. Choosing the right keywords ensures that your ads appear.

Bid Management

Managing PPC campaigns requires constant monitoring and adjustment of bids to ensure optimal ad placements. Skillful bid management helps balance ad visibility.

Performance Tracking

PPC Management involves monitoring key performance metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).

Services Included in PPC Management Packages:

1. Account Setup

If the client doesn’t have existing PPC accounts (like Google Ads, Facebook Ads, etc.), setting them up from scratch.

2. Keyword Research

Identifying the most relevant and cost-effective keywords for the client’s business.

3. Campaign Strategy

Developing a comprehensive strategy tailored to the client’s goals, including selecting the right platforms and targeting options.

4. Ad Creation

Designing and writing ad copy, creating visual elements, or even producing video content for ads.

5. Landing Page Recommendations

Suggesting improvements or A/B tests to enhance the performance of the pages where traffic is being directed.

6. Bid Management

Regularly adjusting bids for keywords and placements to optimize for cost and performance.

7. Regular Monitoring & Optimization

Making necessary adjustments to campaigns based on their performance.

8. Monthly Reporting

 Providing insights on ad spend, results (like clicks, conversions), and recommendations for the future.

9. Retargeting/ Remarketing Campaigns

Setting up campaigns to target users who have previously interacted with the client’s website or ads.

10. Conversion Tracking

Setting up tracking tools to measure valuable actions like form submissions, purchases, phone calls, etc.

Our Pricing Plan

Setup Fee

$500 - $5,000​
  • The variance depends on the complexity of the account and campaigns.

Monthly Management Fee​

$1,000 - $3,000​
  • Percentage of Ad Spend: 10% - 30% of the monthly ad budget. For instance, if a client spends $10,000 on ads, the agency fee might be $1,000 - $3,000


  • For major enterprise companies aiming to create a substantial SEO impact, this is the optimal plan.

Frequently Asked Questions About SEO Agencies PPC Management

What is PPC advertising, and how does it work?

PPC (Pay-Per-Click) advertising is a digital marketing model that does the advertisements and customers have to pay a specific cost every time someone taps on their ad. This process happens by working on the bidding of keywords that are related to their quality products or services. Their ads pop up on search engine results and on the pages pf websites when the related keywords are used.

Why should I consider PPC advertising for my business?

PPC advertising offers a targeted and specific way to tap your desired audience, create high-performing leads, boost website traffic, and reach desired marketing goals effectively.

What platforms offer PPC advertising options?

Major platforms offering PPC advertising involve different Ads. These Ads include Google Ads (Google AdWords), Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, and more. You can select any Ad of your choice and it depends on what is desired by the audience.

How do I determine the right keywords for my PPC campaign?

Keyword research is crucial. You can utilize different tools like Google Keyword Planner to recognize related keywords that have high search volume and fair competition. Give it a thought on long-tail keywords for niche earmarking.

How do I set a budget for my PPC campaign?

Your budget lies on factors like your marketing goals, industry competition, and the desired cost per click (CPC). It starts happening with a budget you selected and adjusts it to is same as you determine the campaign’s effective performance.

What is Quality Score, and why is it important in PPC?

Quality Score is a metric that works on different platforms like Google Ads to analyze the quality and your ads-related landing pages. A higher Quality Score can accompany lower CPCs and boost your ad positions and rankings.

How do I track the success of my PPC campaign?

PPC managers utilize conversion-chasing tools to calculate campaign success and revenue. Key performance indicators (KPIs) consist of click-through rates (CTR), conversion rates, cost per conversion, and return on ad spend (ROAS).

When should I consider hiring a PPC management agency or specialist?

You should take notice of pairing up with an expert in PPC management or agency. If you don’t have the time, expertise, or resources to line up your campaigns effectively. PPC specialists can enhance your ads for promising revenue and ROI.