How to Do Keyword Research for PPC Campaigns?

How to Do Keyword Research for PPC Campaigns
Last Updated: January 16, 2024

In This Article

Welcome to the world of PPC Keyword Research where you’ll learn how to find the right keywords to drive traffic and conversions to your website. Keyword research For PPC Campaign is the foundation of any successful PPC campaign which is the process of finding and analyzing the words and phrases that people use to search for your products or services. 

You have to understand what your target audience is searching for to create ads that are more likely to be seen by the right people. In this post, we’ll explore the basics of PPC keyword research and provide you with tips and tricks to help you get started, so let’s dive in!

What is PPC Keyword Research?

Keywords are the heart of a PPC Campaign which indicate the big search engines like Google and Microsoft Edge about the types of search queries or content you want your ads to show for so they could match your keyword with the query that people search on the search engines.

PPC Keyword Research is the process of finding and analyzing keywords that drive traffic and conversions for PPC campaigns, focusing on words and phrases people use in search engines.

Importance of PPC Keyword Research For PPC

Importance of Keyword Research for PPC

PPC Keyword Research is crucial for maximizing ad marketing ROI. It helps in targeting relevant search queries, leading to effective ads and potentially doubling website visitors compared to local SEO because PPC Returns an average of $2 Dollars for every $1 Dollar which comes out as a 200% ROI.

In fact PPC generates double the amount of website visitors if you compare it to Local SEO where only the local customers can buy your products or visit your store. So the more effective your PPC Keyword Research is, the better results it will generate and you can get the double of every penny you spend if your PPC Campaign is successful.

Tools For PPC Keyword Research

PPC Campaigns play an important role in the growth of your business especially when you want to generate more sales and conversions or expand your business in multiple cities or countries.

You have to carefully select your keywords as they have the ability to make your business stand out in the market or you’ll lose all your advertisement money in PPC Campaigns and get nothing in return due to poor keyword research for PPC policies.

If you want our advice, we suggest you check out the following paid and premium Keyword Research tools for PPC Campaigns to make your PPC Advertising a successful & effective experience.

Free PPC Keyword Research Tools

Free PPC Keyword Research Tools

We have tested many online free Keyword Research Tools For PPC Campaigns and most of them fail in the experiments and couldn’t fulfill our expectations, but some essential tools include Google Keyword Planner for free research, WordStream for comprehensive analysis and Google Trends for keyword popularity. Paid tools like Semrush, Spyfu, and Moz offer advanced features.

Google Keyword Planner

Google offers a unique and free keyword research tool for digital marketers who don’t have a high budget or want to start a small campaign or business within a country and this tool is called Google Keyword Planner. You can use this tool to directly add keywords in your PPC Campaign and find organic keywords in multiple ways to boost the success rate of your campaigns.

WordStream Free Keyword Research Tool

Are you looking for an all in one PPC Keyword Research Tool for your business to get the most effective and accurate results? If yes, WordStream is a Free Keyword Research Tool where you enter the URL of your website, select your industry and update your location to get an ultimate list of relevant keywords with search volume, difficulty and cost.

Google Trends

If you want to research how much a keyword is used and search for it on the internet or people are still searching for that keyword, Google Trends is the best tool you can use. Not only this tool is free but also offers the popularity of keywords over time with geographical locations so you can get an estimate of whether you use your keywords in PPC Campaigns or not.

Google Search

Do you know that Google has been using AI when the term itself was not even heard of, which has made Google stand out from the rest of the search engines?

We all like Google and the features or type of services it provides, and the best part is we can use Google suggestions as a part of our Keyword research for PPC because Google only shows what people usually search for.

If you’re not sure about the suggestions, we recommend you to try out the “People Also Ask For” portion where the most searched questions of all times are displayed on the screen.

Paid PPC Keyword Research Tools

Paid PPC Keyword Research Tools

We don’t recommend you to use Paid PPC Keyword Research Tools for your “Keyword research for PPC” campaigns or other digital marketing strategies because they’re too expensive for small businesses and not everyone can afford them. They’re more expensive than your whole marketing team but don’t worry, as we have found some of the best PPC Keyword Research Tools which are effective for all Digital Marketing & SEO purposes.

  • Semrush
  • Spyfu
  • Moz

All of the above tools have their unique set of features which most free tools don’t provide and offer, therefore take your time and select the best ones which suits your needs & budget.

How To Do PPC Keyword Research?

How to Do PPC KEYWORD Campaigns

Keyword Research For PPC Campaigns is not an easy task and requires a lot of energy, time, hard work, determination, inspiration and in most cases money. People who don’t use PPC Campaigns for their businesses are either short on money or they don’t consider these campaigns a good practice for online advertisements. 

Begin by setting clear goals, prepare a product/service keyword list, categorize keywords based on search intent, refine the list using PPC tools, analyze competitors and track campaign success.

If you’re one of those, get a job, use the internet, look how modern advertisements work and generate the results which was only a dream for old advertisement companies. Let’s take an in depth look at the step by step procedure to find the best PPC Keywords to take your business on another level:

Highlight Your Goals

Take a blank piece of paper, write down the goals you want to achieve with your PPC Campaigns and focus on the PPC keyword research to find the best possible keywords that will generate guaranteed results as you don’t want to waste your energy and resources.

You have to identify your target audience so you can only show ads to the people who’re interested in your product or service rather than everyone who is surfing the internet for fun. We hope this can help you get a better idea of how to find keywords for PPC Campaigns.

Prepare a list of Products/Services

Now you have to focus on every aspect of your product or service like what is their purpose, who wants it the most, why do they need this, and how it can solve their problems. 

If you know the answers to these questions, the next step is to create a list of keywords which are crucial for your business and can accurately target your community of people who want to get their hands on your products/services. 

This list will help you get the best out of your PPC Campaigns without costing or wasting a lot of money and convert your traffic into conversions.

Find PPC Keywords Based on Category

Google focuses on four types of search intents when it categorizes keywords–informational, commercial, transactional, and navigational keywords, each one with its distinguishing features. 

You also have to categorize your keywords when you prepare your PPC Campaign to launch so your target customers can engage with you when they’re happy, sad, emotional, or just want some information for something.

Refine Your List With PPC Keyword Research Tools

After preparing a list of keywords, it’s time to select the best ranking keywords for PPC Campaigns with a high search volume and low difficulty so there can be no chance that your campaigns failed. 

PPC Keyword Research Tools are beneficial for your business in so many ways that you can’t imagine how they get thousands of accurate results in seconds with zero chance of error. If you want our advice, just give it a try and use free tools at first to get the hang of it then move to the paid tools to expand your business & generate more sales.

Analyze Your Competitors For New Ideas

When you prepare a list, it’s best to analyze the keywords which are working for your competitors and how they’re getting more sales than you. PPC keyword Research Tools like Semrush, Ahrefs and Keyword Everywhere can help you to find which keywords you can use or which backlinks you really need to get the best out of PPC Campaign.

Track The Success of Your PPC Campaigns

No matter how effective your PPC Campaign is, if you can’t track the progress of your PPC Campaign, your PPC Campaign is a waste of time and energy because you can’t change it from time to time to make crucial changes.

Make sure you’re starting a campaign of which you have complete control, otherwise you’re just sitting on the side praying that a miracle could happen and make your campaign successful.

How To Use PPC Keyword Research?

PPC Keyword Research is used for various purposes, but the following are the top 3 ways or uses of keyword research for PPC Campaigns:

Implement Search Ads

Have you ever searched a specific keyword on Google and seen the sponsored ads before the actual organic results, these sponsored ads are called search ads which can skyrocket your website ranking with millions of traffic and conversions.

Target Display Ads

Do you ever happen to notice that most websites have image based ads on their web pages which can be relative to the topic you’re searching for or are completely irrelevant. 

Make sure to target display ads with the content relevant to the ads so the chances of conversions can increase and don’t post Kitchen groceries ads on a plagiarism checker tool just because you thought it was good. 

Understand your target audience first, what they like, where they visit, what they do, and how to impress them–these are things you should do instead of just wondering with your PPC Keyword Research and start a campaign.

How To Measure The Success of PPC Keyword Research?

How To Measure The Success of PPC Keyword Research

Many matrices and algorithms are available on the internet which can tell about the accurate details of the progress of PPC Keyword Research, but the following are the 3 main measures to check the success of a campaign:

Important metrics include Click Through Rate (CTR), Conversion Rate, and Cost Per Conversion. These help in assessing the effectiveness of the PPC campaign and guiding necessary adjustments.

Click Through Rate

If your CTR is increasing day by day and more people are coming to your website and recognizing your brand, it’s a sign that your campaign is getting better and better day by day. Just add some fuel of high quality keywords into your campaign and wait for the results to boom.

Conversion Rate

A conversion is one of the most crucial parts of a PPC Campaign, no matter whether it’s a small or large campaign. If your products/services sales are skyrocketing at a steady pace and your ROI comes with a 200% profit, you know where you’re standing and how successful your campaign is going.

Cost Per Conversion

If your CPC is standing still after you have implemented your PPC Campaign, you’re doing something seriously wrong because that’s not how these campaigns work. With every successful campaign, Cost Per Conversion increases steadily whether you like it or not, that’s the part of the game.


As we come to the end of our journey through the world of Keyword Research For PPC Campaigns, it’s important to remember the key takeaways from this post. Keyword research is the foundation of any successful PPC campaign and by taking the time to understand what your target audience is searching for, you can create ads that are more likely to be seen by the right people.

There are many tools and techniques available to help you find the best keywords for your campaign, and if you use them effectively, you can drive more traffic and conversions to your website.

But remember, Keyword Research For PPC Campaigns is not a one-time task but an ongoing process that requires constant monitoring and refinement as search trends change and new competitors enter the market, it’s important to stay on top of your keyword research game. 

In conclusion, Keyword Research is an essential part of any successful PPC campaign which takes time and effort, but the rewards are well worth it so don’t wait any longer, start your PPC Keyword Research journey today and unlock the full potential of your PPC campaigns!