How to Find the Best SEO Content Writers

Last Updated: January 6, 2024

In This Article

To achieve SEO success, it is essential to find individuals who are well-versed in the intricacies of this marketing niche. Understanding the role, skills, and responsibilities of SEO content writers can aid in finding the right fit for your team. This involves looking for professionals with strong writing abilities, knowledge of SEO practices, familiarity with digital marketing, and the capacity to collaborate effectively. 

By considering these factors, you can identify and hire SEO content writers who can contribute to the online visibility and success of your brand. But finding skilled writers to produce quality SEO content can be challenging. This comprehensive guide will cover how to identify and hire top SEO content writing talent for your business.

What Is an SEO Content Writer?

An SEO content writer is a professional who specializes in creating online content that is optimized for search engines. Their primary responsibility is to produce informative and engaging articles that provide high value to the target audience while incorporating relevant keywords. 

These writers play a crucial role in the online marketing strategy of a business, as they not only compose the content that customers read but also assist in researching relevant keywords based on the business’s target audience. 

By adhering to Google’s best practices for quality content, SEO content writers help improve a website’s visibility, attract more organic traffic, and contribute to the business’s online success. 

Their tasks include strategizing, writing, editing, publishing, and optimizing online content designed to appeal to search engines, as well as tracking the performance of their pieces to improve future marketing efforts.

Why Do You Need an SEO Content Writer?

Hiring an SEO content writer is crucial for several reasons, as they play a vital role in the online marketing strategy of a business. The right freelance writer provides immense value through skilled and optimized content creation.

Below are the key reasons why you need an SEO content writer:

Boost Search Ranking

An accomplished SEO writer can draft and submit high-quality, engaging content that can help improve your website’s search ranking, leading to increased visibility and organic traffic.

Strategic Usage of Keywords

SEO requires strategic usage of keywords and search terms. An SEO content writer is skilled in incorporating relevant keywords effectively, which is essential for search engine visibility and ranking.

Content Writing for SEO

SEO is heavily reliant on content marketing, and content writing is a fundamental aspect of this strategy. SEO content writers create content that is optimized for search engines, contributing to the overall SEO efforts of a business.

Role in Digital Marketing

SEO content writers are integral to digital marketing, as they create content that is designed to attract visitors and convert them into customers. Their content helps in improving online visibility and driving organic traffic.

Creating Engaging and Informative Content

SEO content writers are skilled in creating engaging and informative content that is relevant to the target audience. This is essential for attracting and retaining visitors to a website.

Characteristics of a Good SEO Content Writer

An effective SEO content writer possesses several key traits that are essential for success in the field. These qualities set competent SEO content creators apart from typical writers. 

Ideally, a strong SEO content writer has these key traits:

Excellent Research and Writing Skills

A good SEO content writer should have strong research and writing abilities. They must be able to conduct thorough research on various topics and produce high-quality, engaging content that is informative and valuable to the target audience.

Proficiency with SEO Elements

Proficiency with SEO elements such as keywords, meta tags, and alt text is crucial. An SEO content writer should be adept at incorporating these elements effectively into their content to enhance its search engine visibility and ranking.

Ability to Create Search-Friendly Topic Clusters

The capability to create search-friendly topic clusters is important. This involves organizing content around a central topic and its subtopics, which can help improve the website’s authority and relevance on specific subjects.

Knowledge of SEO Best Practices and Trends

An SEO content writer should have a deep understanding of SEO best practices and stay updated with the latest trends in the industry. This knowledge is essential for creating content that aligns with search engine requirements and user intent.

Skill in Optimizing Pages

The ability to optimize pages for conversions and user experience is critical. SEO content writers should be skilled at creating content that not only ranks well on search engines but also engages and converts the audience, providing a positive user experience.

Data-Driven Approach Informed by Analytics

A data-driven approach informed by analytics is valuable. SEO content writers should be able to analyze data and draw insights to inform their content creation and optimization strategies, helping to improve the performance of their content.

Creativity in Engaging Readers Across Formats

Creativity in engaging readers across various formats such as articles, videos, and podcasts is essential. SEO content writers should be able to adapt their writing style to different content formats, keeping the audience engaged and informed.

By possessing these characteristics, an SEO content writer can effectively create and optimize content that boosts search ranking, engages the audience, and contributes to the overall success of a business’s digital marketing strategy.

How to Identify a Skilled SEO Content Writer

Vetting experience thoroughly is key to determining SEO expertise. Identifying a skilled SEO content writer involves recognizing specific indicators that demonstrate their expertise and capabilities. 

Indicators someone has strong SEO content chops include:

SEO-Focused Samples

Skilled SEO content writers provide samples that demonstrate their ability to effectively optimize content with relevant keywords, showcasing their understanding of keyword research and usage.

Impressive Portfolio 

An impressive portfolio featuring high-ranking published content is a strong indicator of a skilled SEO content writer. This demonstrates their ability to create content that performs well in search engine results, reflecting their expertise in SEO writing.

Specific SEO Training and Certifications

SEO training and certifications indicate a writer’s commitment to staying updated with industry best practices. These qualifications can validate their knowledge and proficiency in SEO content writing.

Experience In Different Contents 

Experience in creating various types of SEO content, such as pillar content, local content, and technical content, showcases a writer’s versatility and understanding of different SEO strategies and requirements.

Familiarity with SEO Tools

Proficiency in using SEO tools like Ahrefs, SEMrush, and Screaming Frog demonstrates a writer’s ability to conduct in-depth SEO analysis, keyword research, and content optimization, essential for effective SEO content creation.

Google Search-Related Credentials

Google search-related credentials, such as Rater Certification, can indicate a writer’s understanding of Google’s search quality guidelines and their ability to create content that aligns with these standards.

Membership in SEO Organizations and Communities

Membership in SEO organizations and communities reflects a writer’s active engagement in the SEO industry, providing opportunities for learning, networking, and staying updated with the latest trends and best practices.

By considering these indicators, businesses can effectively identify skilled SEO content writers who can contribute to their content marketing and SEO strategies.

Platforms to Find SEO Content Writers

Cast a wide net to connect with seasoned writers serious about optimizing content. Finding skilled SEO content writers can be achieved through various platforms, including:

1. Workello

Workello provides a platform for companies to identify and hire top SEO candidates. It offers pre-hire assessment software for SEOs, allowing marketing teams to filter through candidates and identify the best fit for their needs.

2. Scripted

Scripted is a platform that simplifies the process of finding SEO content writers with proven records of success. The company vets all writers before letting them create profiles, ensuring access to a pool of talented content developers with SEO experience.

3. SurferSEO, Scalenut, Frase, KWFinder, SE Ranking

These are content writing tools for SEO that can also be used to find SEO content writers. They provide insights into keyword optimization, content planning, and SEO performance, which can help in identifying writers with a strong understanding of SEO principles.

4. Robinize

Robinize is an AI-powered SEO content optimization platform created by SEO experts and developers. It offers tools for content optimization, which can be useful for finding writers who are familiar with the latest SEO practices and tools.

5. WriterAccess

WriterAccess is a platform that connects businesses with talented SEO copywriters. It offers access to a large pool of expert freelancers, allowing companies to find writers with the specific skills and experience they require.

6. LinkedIn

LinkedIn is a professional networking site where businesses can find and connect with SEO content writers. It allows for a comprehensive review of candidates’ professional backgrounds, skills, and recommendations.

7. Upwork

Upwork is a popular freelance platform where businesses can find SEO content writers for various projects. It offers a wide range of writers with different expertise and experience levels.

8. Fiverr

Fiverr is another freelance platform that can be used to find SEO content writers and this platform has a lot of benefits for SEO content writers. It provides access to a global pool of freelancers offering SEO writing services.

9. Content Marketing Agencies

Content marketing agencies often have a team of SEO content writers. Hiring an agency can provide access to a diverse set of writers with different specializations and industry experience.

10. Referrals from Colleagues

Seeking referrals from colleagues in the industry can be a valuable way to find skilled SEO content writers. Colleagues may have worked with writers who have proven their capabilities, making them a trusted source of recommendations.

By leveraging these platforms, businesses can find skilled SEO content writers who can contribute to their content marketing and SEO strategies.

Factors to Consider When Hiring an SEO Content Writer

When hiring an SEO content writer, several factors should be carefully considered to ensure the selection of a qualified professional who can effectively contribute to the content marketing and SEO strategies. Key considerations include:

SEO Specialization

It is essential to prioritize writers who are intensely focused on SEO rather than generic content skills. Writers with a specific focus on SEO are more likely to possess the expertise required to create content that aligns with search engine requirements and user intent.

Industry Experience

Search for writers familiar with your niche to craft targeted content that resonates. Writers with industry-specific experience are better equipped to understand the unique needs and preferences of the target audience, resulting in more relevant and engaging content.


Thoroughly review samples or published content to evaluate their abilities. Assessing a writer’s previous work provides insights into their writing style, ability to incorporate SEO elements, and the overall quality of their content.

Communication Skills

Clear communication is essential for aligning on content strategy. Writers with strong communication skills can effectively understand and execute the content requirements, leading to a more collaborative and productive working relationship.

Cultural Fit

Ensure smooth collaboration by vetting work styles and mindsets. Assessing the cultural fit helps in identifying writers who can seamlessly integrate into the existing team, understand the brand’s voice, and work cohesively towards common goals.

By carefully considering these factors, businesses can prevent wasted time and subpar content by selecting SEO content writers who are well-suited to their specific needs.

Warning Signs to Be Cautious of in SEO Content Writers

Steer clear of writers exhibiting these warnings signs:

  • Vague claims of SEO skills without evidence
  • Unable to articulate how they optimize content  
  • Limited writing samples available
  • Lack of the industry experience
  • Overly keyword-stuffed samples
  • Difficulty clearly explaining concepts
  • Uncompetitive rates (often signal inexperience)
  • Constant excuses for missed deadlines

Identifying limitations early protects against low-quality content.

Tips for Effective Collaboration with SEO Content Writers

Investing in clear communication streamlines efficiency. Effective collaboration with SEO content writers is essential for the success of content marketing and SEO strategies. Here are some detailed tips for setting up a successful partnership:

Clear Communication

Providing context on goals, target topics, keywords, and guidelines is crucial to align efforts. Open and transparent communication ensures that the writer understands the content strategy and can create content that meets the specified objectives.

Detailed Guidelines

Creating editorial calendars detailing content types, subjects, tone, etc., streamlines the work for both the writer and the business. Clear guidelines help the writer understand the expectations and requirements for each piece of content, ensuring that the content produced aligns with the overall strategy.

Regular Feedback

Checking in frequently, reviewing drafts, and sharing constructive feedback is essential for continually improving the output. Regular feedback helps the writer understand what is working well and what can be improved, leading to the production of higher-quality content over time.


Hiring freelance SEO content writing talent provides immense value through the ability to optimize and scale high-quality content production. But securing the best writers requires carefully evaluating SEO expertise, skills, experience, and communication abilities. Taking time to establish clear expectations and processes enables seamless collaboration. Investing in the ideal content partners gives your business a competitive edge through search-optimized content.


Q: What makes a content writer an SEO expert?

Specific SEO training, certified credentials, portfolio of high-ranking work, familiarity with SEO tools, and skills optimizing content for keywords and conversions.

Q: How can I assess the quality of SEO content? 

Review examples for proper keyword optimization, compelling writing, good user experience, and positive engagement metrics like low bounce rates.

Q: Is it better to hire an individual freelancer or go through an agency?

Individual freelancers often provide better value and communication at lower costs for most content needs. Agencies help for large, enterprise-level demands.

Q: What role does keyword research play in SEO content writing?

Keyword research guides topics and focuses on keywords to target. This ensures content aligns with high-value search terms visitors use.

Q: How often should I update website content for SEO?

Ideally, add fresh, optimized content consistently – at least weekly for blogs, new product content as needed, updated category pages quarterly, refreshed pillar pages every 6-12 months.