The Complete Guide to Wix versus Squarespace versus WordPress

Last Updated: January 5, 2024

In This Article

In the world of website building, three platforms often come to the forefront: Wix, Squarespace and WordPress. Discussing Squarespace vs WordPress specifically, each of these platforms offers a unique set of features, pricing models and user experiences, making the choice between them a significant decision for anyone looking to create a website.

But are these beginner-friendly platforms really better than using open-source WordPress? There are pros and cons to each option.

This article provides a comprehensive comparison of these three platforms, aiming to help you make an informed decision based on your specific needs and goals.Read on to see which is best for your needs.

Wix offers an intuitive drag-and-drop editor and is great for beginners. Squarespace is known for stylish templates and suits creative professionals. WordPress provides extensive customization and is ideal for advanced users.

Overview of Wix, Squarespace And WordPress

Understanding Wix: Features and Benefits

Wix is the world’s most popular website builder used by over 200 million sites. It allows anyone to create a website through drag-and-drop editing and pre-made templates.

Some of the key features and benefits of Wix include:

  • Extremely easy-to-use editor requiring no coding 
  • Abundant stylish templates for various niches
  • Built-in image and content libraries to quickly populate your site
  • Free basic plan available to get started
  • App marketplace with hundreds of integrations 

Overall, Wix stands out for its intuitive interface and wealth of designer templates making website creation accessible for beginners.

Squarespace: An Overview

Squarespace is another leading website builder popular for its beautiful templates designed by world-class designers. Its section-based page builder and consistent styling give sites a polished look. 

Some highlights of Squarespace include:

  • Gorgeous modern templates to showcase visual content
  • Easy block-based editor system to arrange page sections  
  • Powerful built-in ecommerce functionality
  • Integrated marketing tools like email campaigns and pop-ups
  • Free trial available to test drive the platform

Squarespace best suits creative professionals who value aesthetics and want an all-in-one solution.

WordPress: The Powerhouse 

As an open-source CMS, WordPress offers near endless customization and extensibility. It powers over 40% of all websites online today.

Some key WordPress advantages:

  • Customize virtually every aspect of your site’s features and design
  • Access to thousands of themes and plugins 
  • Unparalleled SEO control and optimization capabilities
  • Cheapest hosting and pricing options that scale
  • Easily migrate between hosts or platforms

WordPress is ideal for advanced users, developers, and businesses that want maximum flexibility and control.

Feature Comparison

The core features available differ quite a bit between platforms:

1. Design and Templates

All three platforms offer templates and themes so you don’t have to start from a blank canvas:

Wix’s Template Variety

Wix boasts an extensive library of over 500 templates, catering to a wide range of industries and website types, much like the Squarespace vs WordPress debate. These templates are designed to be modern and visually appealing, providing a solid foundation for users to build upon. 

While Wix’s templates offer some level of customization, they do have limitations in terms of how much you can alter the fundamental design. The platform’s drag-and-drop editor allows for easy adjustments and additions to the chosen template.

Squarespace’s Design-Centric Approach

Squarespace is known for its design-forward philosophy offering a curated selection of templates that are both stylish and functional, distinguishing it in the Squarespace vs WordPress discussion. Each template is crafted by Squarespace’s award-winning design team with a focus on creating cohesive and aesthetically pleasing websites. Although the number of templates is smaller compared to Wix, the quality and attention to detail in Squarespace’s designs are evident. 

Users can customize these templates by selecting different color palettes, fonts, and layout options, and advanced users have the option to modify their site’s code for further personalization.

WordPress’s Theme Ecosystem

In the realm of website creation, comparing Squarespace vs WordPress, it’s evident that WordPress provides users with an unparalleled range of themes, including both free and premium options. With thousands of themes available, users can find designs for virtually any type of website. Top theme marketplaces like ThemeForest offer a diverse array of professional designs that cater to specific needs and preferences. 

WordPress allows for complete customization through custom CSS, giving users the ability to tailor every aspect of their site’s design. This level of flexibility makes WordPress an attractive option for those who require a unique and fully customized online presence.

2. Pricing Comparison

Wix has a free basic plan, making it a budget-friendly option for starters. WordPress can be cost-effective in the long run, especially for larger sites. Squarespace doesn’t offer a free tier but has comprehensive plans.

Squarespace and Wix offer integrated e-commerce solutions, suitable for small to medium-sized stores. WordPress, with plugins like WooCommerce, is ideal for scalable and fully customizable e-commerce sites.

Wix Pricing

Wix offers a free basic plan that lets you connect your own domain and remove Wix ads. However, it lacks many features like ecommerce, video uploads and more. 

Their paid plans range from $14 – $49 per month depending on the features you need. The mid-tier Combo plan around $23/month would suit most small business sites. 

A key advantage with Wix, similar to what you might find in the Squarespace vs WordPress debate is that you can get an initial site up for free making it one of the most budget friendly options for launching quickly. But it can get pricier to scale.

Squarespace Pricing

Squarespace does not offer a true free tier. Their cheapest plan is the Personal plan at $12/month billed annually. This allows core features like analytics, Ecommerce and custom domains.

Their higher-end plans for more advanced sites range from $18 – $46 per month when billed annually. So expect to pay at least $216 per year with Squarespace even for smaller sites.

WordPress Pricing

In discussing Squarespace vs WordPress, it is important to note that WordPress is open-source software, so the CMS itself is entirely free to use. The only costs involved are web hosting, a domain name, and any premium themes or plugins. Shared hosting typically costs between $5 – $15 per month for an entry-level site. Throw in a $15 domain registration, and you could launch a basic WordPress site for less than $150 per year.

The costs remain low even as your site traffic and needs scale. Managed WordPress hosting on a service like WPEngine starts at around $35 per month.

So WordPress can easily be the most cost-effective option, especially for established sites. But Wix has the most budget-friendly starting point for someone just testing out a basic website.

3. Ease of Use: A User-Friendly Perspective 

For non-technical users, how easy is it to set up and edit sites on each platform?

Wix’s Drag-and-Drop Simplicity

Wix is renowned for its user-friendly interface, which allows users to create and modify their websites with ease, much like in the Squarespace vs WordPress debate. These platform’s drag-and-drop editor is particularly intuitive, enabling users to quickly build and arrange pages using various elements such as text, images, and galleries. 

This feature is especially beneficial for non-technical users, as it allows them to create professional-looking websites without needing to know how to code.

Squarespace’s Intuitive Interface

Squarespace is another platform that prioritizes user-friendliness, offering an innovative block-based interface that allows users to insert and rearrange sections with ease. This interface is slightly more complex than Wix’s drag-and-drop editor, resulting in a steeper learning curve. However, it also allows for more creative layouts and provides users with a high level of customization.

WordPress’ Learning Curve 

WordPress offers the most design freedom out of the three platforms, but it also requires a more hands-on approach and a greater understanding of web development basics. 

Users will need to learn the basics of page builders and may need to acquire CSS skills for advanced customizations. When comparing Squarespace vs WordPress, it’s evident that Squarespace’s approach is distinctively user-centric.

4. Customization Options: Tailoring Your Website

WordPress offers the highest level of customization through thousands of themes and plugins. Wix and Squarespace have customization options but with some limitations compared to WordPress.

Wix’s App Market 

While Wix limits core software customization, their app market contains hundreds of add-ons for features like forms, chatbots, accounting integrations and more.

Squarespace’s Style Editor

In addition to apps, Squarespace offers the powerful Style Editor to modify colors, fonts, and CSS without coding knowledge. But other areas like plugins and widgets are limited.

WordPress Plugins and Themes

WordPress is by far the most extendable platform. With over 50,000 plugins and thousands of themes available, you can customize virtually every aspect of your site.

5. SEO Capabilities: Boosting Online Visibility

Good SEO is critical for driving traffic, so how optimized are sites on each platform?

WordPress offers the most SEO flexibility with powerful plugins. Wix includes basic SEO tools and Squarespace handles technical SEO settings efficiently, but both have certain limitations.

Wix’s SEO Tools

Wix includes useful SEO tools like editable meta tags, alt text for images, and an SEO wizard. However, you have limited control over site structure and URLs.

Squarespace’s Built-in SEO Features 

Squarespace handles technical SEO settings like HTTPS and site speed out of the box. But weaknesses like lack of H1 tag control and subpar URL structure show there’s room for improvement.

WordPress SEO Plugins

WordPress offers unparalleled SEO flexibility. From Yoast to All In One SEO, powerful plugins allow complete control over title tags, meta descriptions, XML sitemaps and every optimization detail.

6. Blogging:  A Comparative Analysis

Blogging is an important part of many websites, so how do the blogging features of these platforms compare?

WordPress, originally a blogging platform, offers extensive blogging features. Wix and Squarespace also support blogging, but with fewer customization options than WordPress.

Wix: Basic Built-in Blogging Features

Wix’s blogging platform allows users to easily add a blog to their site and choose from various layouts. Users can create new posts, manage comments, and even post on the go with a great mobile experience. Wix also provides a members area, giving members the ability to login, create a public profile, and comment on blog posts. 


Squarespace, on the other hand, provides a built-in blog page where users can create blog posts and excerpts, tag and categorize posts, enable comments and push posts to social media. The platform also allows users to update their blog on a computer or through the Squarespace app. Squarespace’s blogging platform is highly customizable, allowing users to create a blog that best represents their brand.

WordPress: Advanced Blogging Features

WordPress, originally created for blogging, offers more extensive features due to its open-source nature. It allows for the creation of custom post types, transforming WordPress from a simple blogging platform into a powerful content management system. This feature enables users to create different content types for their site, offering a higher level of customization compared to Wix and Squarespace.

7. Security Differences  

Security is always a concern with websites.

Wix Security

Wix provides a robust security framework that includes HTTPS by default, SSD servers and continuous monitoring. This approach to security is particularly relevant when comparing platforms like Squarespace vs WordPress, where Wix’s security is built into its processes and platform, with 24/7 monitoring to detect vulnerabilities. The platform also offers several security options to protect user accounts and sites, including two-step verification and tough-to-break passwords.

Squarespace Security

Squarespace, in the context of Squarespace vs WordPress, is known for its strong security standards across the platform. It uses the most up-to-date security protocols to keep user accounts secure and maintain compliance with the Payment Card Industry Data Security Standard (PCI-DSS). Squarespace’s built-in payment processor integrations are compliant with PCI-DSS, ensuring that sensitive card data is never handled by Squarespace but goes directly to the payment processor’s servers. 

Squarespace’s Security Operations Center (SOC) monitors for threats and vulnerabilities 24/7. All domains added to a Squarespace site are automatically protected with free SSL certificates, which secure connections and prevent impersonation or stealing of visitors’ information.

WordPress Security

WordPress, being an open-source platform, has some vulnerabilities, particularly with plugins. These vulnerabilities can lead to security issues if the software is not regularly updated and if security plugins are not used. Common security issues include malware and virus infections, outdated WordPress versions or plugins and weak password and login credentials.

In conclusion, while discussing Squarespace vs WordPress, it’s evident that  Squarespace leads in terms of default security, all three platforms offer robust security measures. Wix and Squarespace provide built-in security features, making them user-friendly options for those who prefer a more hands-off approach to website security. WordPress, on the other hand, offers more control over security but requires more effort and technical knowledge to properly secure.

Factors Influencing the Choice

Beyond features, other considerations impacting your decision include:

Budget Considerations

WordPress provides free open-source software whereas Wix and Squarespace require monthly subscriptions for full access. Wix has the most budget-friendly entry point with its free tier.

Scalability and Future Needs

WordPress is best suited to scale with your business given its customizability and lack of built-in limits. Wix and Squarespace offer enough features for most small sites but may require migrating eventually.

Industry-Specific Requirements

Certain industries like restaurants, hotels, and professional services have unique needs better met by WordPress extensions. The other builders cater more to general use cases.

User Testimonials: Real Experiences 

Here’s candid feedback from real users of each platform:

Positive Experiences with Wix

As a total beginner, I found Wix really intuitive. I loved the template options – it allowed me to create a beautiful portfolio site in days without needing to know code.

Squarespace Success Stories

I sell my art online and love how polished and visually stunning my Squarespace site looks right out the box. The integrated ecommerce features made it super easy to setup my online store.

WordPress User Feedback

I built my WordPress site years ago and it’s been the perfect platform for my blog and community to grow into. With plugins and customization, it has scaled to handle huge traffic and evolved with my needs.

Making the Decision: A Step-by-Step Guide

If still undecided, follow these steps to choose the right platform:

1. Assess your key website goals

Do you need advanced customization? An online store? A portfolio or blog? The needs dictate the best platform.

2. Match features to your goals

Review how each builder’s offerings align with your must-have features, long-term needs, and capabilities. 

3. Try free trials and demos

Wix and Squarespace offer free trials, while WordPress has free demo sites. Test driving them informs the decision.

Taking it step-by-step will help you determine whether Wix, Squarespace, or WordPress is the best choice to build your website.


In conclusion, when comparing Squarespace vs WordPress, as well as Wix, each platform caters to different user needs. Wix is ideal for beginners, offering an intuitive interface and easy-to-use tools for creating attractive websites. Squarespace, in the Squarespace vs WordPress debate, stands out for its design-centric approach, offering high-quality templates and a focus on aesthetics. 

WordPress, while requiring a steeper learning curve, provides the most flexibility and customization options, making it suitable for more tech-savvy users or those with specific website requirements.

Therefore, the best platform for your website, whether it’s Squarespace vs WordPress, depends on your specific needs, technical skills and the level of customization you require. Each platform has its unique strengths and the choice ultimately depends on your individual needs and goals.