Using SEO Beyond Keywords: 3 Tips to Generate Better Leads

Last Updated: December 20, 2023

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Generating business leads will vary from one business to another. It’s also another topic altogether if you want to understand what technique works for a particular industry. However, what ties all these businesses together is the need for greater brand presence.

Digital marketing is an excellent way to leverage your brand’s positioning through online platforms. With Search Engine Optimization (SEO), you can reach your target market through having better rankings in organic searches. It’s a practical first step in connecting to your target market.

Improving your brand’s online presence

Although many people know that keyword targeting is the main objective of SEO, not everyone knows how to apply it to their digital marketing campaigns correctly. This causes an ineffective use of optimizing their landing pages for search engines.

If your goal is to heighten your brand’s online presence, here are three tips you should follow:

1. Publish consistent and relevant content

The easiest way to improve your search engine rankings organically is by curating content. Publishing content on your main website and other affiliate platforms. Keeping a content calendar will help you maintain consistency in your posting frequency. Doing so allows search engine web crawlers to see that you have a healthy site activity.

Your content must not just include the keywords from your keyword research; it must also be relevant and engaging to your customer base. Write topics that are interesting to read and up-to-date with the information your online viewers will value. When double-checking your copies, make sure that it incorporates healthy link-building practices to improve your search rankings further.

2. Integrate your social channels with your website

Utilizing your social media is an excellent way to spread awareness about your main website’s content. However, you shouldn’t just repost content from one platform to another. Keep in mind that each social media platform has its own strengths and weaknesses. For this reason, you should adapt your content marketing strategy to fit the limitations of each platform. Don’t forget to link your social-specific content back to your website so that you can benefit from higher page hits and conversion rates.

3. Ask customers to leave reviews on your service

Utilizing Google My Business listing improves your online credibility. People who look for service providers online want to know if they can cross-reference their searches with review and listing websites. For this reason, you should ensure that your customers have an incentive to leave reviews on your site.

Online customer reviews allow your potential customers to view you as a reliable service in the market. However, the reverse can also be true. If you don’t care for your customers, they may leave negative reviews that can further harm your SEO. This is why it’s best to develop a positive relationship with your current followers and subscribers. Learn to listen to their suggestions and apply the ones that you think will improve your business practices.


SEO’s value to a business is a long-term investment since it naturally improves your search page rankings. Unlike pay-per-click (PPC) campaigns, online viewers are 8.5 times more likely to click on organic results. This is why SEO’s impact on your landing pages is an advantage you shouldn’t sleep on. By partnering with the right SEO agency, you can improve your numbers organically by executing proper SEO strategies.

If you need assistance from expert SEO services in North Carolina, we can provide you with the knowledge to improve your current marketing campaigns. Visit our blog today to learn more about different tips and strategies to enhance your marketing efforts.

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