How to Create and Build Your Business’ Online Presence – Our Guide

Last Updated: December 20, 2023

In This Article

The majority of businesses are now online, and most shopping happens over the internet. If you have a business without an online presence yet, you are likely in a less advantageous position. Nowadays, people are transitioning to online transactions to make everything more convenient, efficient, and safer. 

If you plan to make the transition too but do not know how to begin, let this article help you start with three simple steps.

Creating and Developing Your Digital Presence

Step 1: Create a Website and Optimize It

The website is the first and most crucial component of your digital presence. It acts as your home in the online world. With a website, you can market your business better. It helps establish credibility and makes learning about your business and products or services easier for searchers. 

Not having a website can make you lose out on sales. Studies show that 97 percent of consumers go online when looking for a product or a local business, and 70 to 80 percent of people look up stores and products online before they proceed to make a purchase. That is a significant number to miss when you do not have a website.

However, having a website is not enough. You also need to optimize it. That means adding features such as keywords, meta descriptions, and internal links to make your site rank better on search engines and appear more when people perform online searches. 

Step 2: Make Social Media Pages

Apart from a website, you also need to have other platforms to reach more people. What better way to penetrate your market than by being present where they usually stay?

Social media is the best and easiest platform to use to interact with your customers. It has features that allow a business or brand to engage with its community and build a strong online presence. Through social media, you can promote news, updates, and sales faster, and people will help you spread that information quickly. Make sure to link your website to your social pages and vice versa. That way, you can benefit from your online presence better.

In January 2020, there were around 3.80 billion users on social media worldwide, and this figure is expected to increase over time. If you do not have a presence on these platforms, you will miss a lot of potential customers and business opportunities. 

Step 3: Start Writing Content on Your Website

Your effort should not stop after you have launched both your website and social media pages. Content will help your business grow better. One way to do this is to activate the blog feature of your website. Having blog content can give your business the following benefits:

  • Make your brand relevant and reliable
  • Make your website the go-to resource for your followers, especially when you provide them with the information they need
  • Generate more clicks and traffic to your website
  • Increase your page’s shareability

Create content that your followers and potential customers find helpful. Break them down into categories, such as tips, products, or brand stories, and make each interesting, informative, or entertaining. Give people a reason to return to your website for more, and do not forget to share these articles on your social media pages.


Start with these three steps, and your business will grow far from there. If you think these terminologies and concepts are confusing, you can always seek help from digital marketers. They provide online services to help businesses and websites grow, improve sales, convert more customers, and more. 

If you are from the US or anywhere in the world, look no further because we at Best SEO agency can help you. We are the best SEO consultants that offer full-marketing services for any of your digital marketing needs. Contact us today to learn more about how we can help your business grow.