How HVAC Content Is Both for Search Engines and PeopleJosh Astete
You may have found yourself wondering if the content that’s based on heating, ventilation, and air conditioning (HVAC) should be geared more towards a search engine or an audience. That’s a fair enough question since with the rise of search engine optimization or SEO for HVAC companies came the need for content to be pointed towards search engine readability.
Of course, even if you have the most optimized website imaginable, it would essentially be useless if there were no visitors.
HVAC SEO marketing
Are you running a particular campaign on installations of air conditioners? Is your page content leaning towards the repair of heaters? Be sure that it’s informative, interesting, and, most of all, relatable. It’s key to be able to connect with your audiences. You want visitors to do more than just land on your website’s home page; you want them actually to stay there and explore. That allows Google to see you as an authority in the industry you’re in, based on the search terms that get people to end up on your website in the first place.
HVAC Sales Funnel
Envision a funnel’s pointed side at the lower end; look at your website’s pages with that framework. On top of the funnel—the part that is widest—you will find consumers that are running searches for cooling repair or installation, heating repair, HVAC repair, or even a new air conditioning company. While they are unlikely to be prepared to actually make a purchase, it’s worth noting that at this stage, they’re already looking for the HVAC company they will trust to solve their problem as needed when it comes down to it.
The best way to begin building a connection with consumers is to make sure that you have trust signals on your website’s content terms. Examples of this include accreditations and certifications, client testimonials, logos of manufacturers, and photos of the crew.
Midway down the funnel, you will find people who are somewhat nearer to arriving at a purchase decision. Web page content will allow you the chance to be able to respond to questions wherein sales are not being pushed, but you can work to earn trust and reply to questions instead.
A person may end up searching, for example, for something along the lines of what the best possible air conditioning unit there is for their home that’s also cost-efficient. They may also be looking into getting a heating system and making brand comparisons. Essentially, they are considered long-tail search queries.
It’s important to ensure that your HVAC content is essentially answering whether or not you provide whatever it is—product or service—that the consumer is in search of in the first place. This is the key point for HVAC businesses that will carry over with the evolution of search engines over time with technology’s advances.
It’s important to be able to come across clearly to possible consumers. That means that you need to pay attention to just how the content on your website is written in the first place. Artificial learning has become more prominent with Google, which means it will begin to “read” and “understand” your website the way an actual human being would.
In need of HVAC SEO services? Contact HVAC SEO today! We offer digital marketing services for companies offering heating and cooling services.