How Digital Marketers Must Look at SEO in 2020 – Our GuideJosh Astete
If you’re a digital marketer, you will need to perform certain aspects of marketing, even if you’re unfamiliar with the task. Some of the tasks have shady reputations in the past, such as Search Engine Optimization (SEO). Despite its dark history, SEO remains to be an effective online marketing strategy that delivers significant results for businesses. For this reason, if you’re in the industry and want to be successful in what you do, you need to adopt a different frame of mind for SEO.
In this article, we will share how digital need to look at SEO going forward:
Stop Thinking About Its Past
Today, many digital marketers are still apprehensive when it comes to implementing SEO strategies due to its dark past. The thing is that black hat SEO is in the past—no one’s using it anymore, and everybody implements acceptable and legal practices. The good news? These good practices do work! SEO is vital because the content is influential in all your marketing campaigns, and this specific marketing strategy strives to make your content compelling.
Remember That It’s Top of the Funnel Conversion
SEO is at the top of the funnel conversion because it is the first interaction with your brand and then other channels to get them back. Marketers need to always look at SEO as a customer acquisition channel and as a way of directing users to your site.
Think of It as Something Beneficial for Branding
Keep in mind that most of your audience will not convert on the first click – that’s the reality. Most of the time, it involves multiple steps before a website visitor converts, which is why it’s called a customer “journey.” This is also why no one can really tell how long it takes because it will all depend on your sales cycle. The cycle will be quicker if you’re selling cheap products, but it may take longer if they’re on the expensive side, which is where SEO becomes significant.
SEO can support your acquisition through the customer journey, specifically during the buying process.
See It as One of the Oldest Tricks in the Book
Indeed, SEO has been around for a long time, just like email marketing, yet they remain to be effective after all these years. This only proves that it brings significant results for the benefit of all brands. If you think of it that way (which you really must), you’ll be able to make the most out of your SEO practices and your other digital marketing strategies.
Look at It as a Continuously Evolving Tactic
Despite being in the digital marketing world for too long, SEO continues to evolve and churn out new ways to adapt to the changing times. Keep in mind that implementing the strategy isn’t easy—it’s a gray area. This essentially means that you need to use your best judgment and understanding of SEO to make real-time decisions on what to optimize.
With the effectiveness of SEO evolving to meet the current era’s needs, it’s not hard to see why it will stick around for a long time. Because of this, as a digital marketer, you must stop thinking about the bad side of SEO and its reputation. The online marketing strategy has changed over the years, and it continues to bring positive results to marketers and businesses that know how to use it right. Take advantage of it and watch your customer base grow!
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