Grow Your Business Online Using Schema Data: Our Guide

Schema Data
Last Updated: December 20, 2023

In This Article

Search Engine Optimization (SEO) is one of the most useful and effective strategies to grow your HVAC business online today. With the right SEO strategies in place, you can increase leads that will likely turn into customers, contributing to your success in the long run. Now, when it comes to increasing leads, you need to gain a lot of site traffic first from your targeted audience, and this is where Schema data becomes significant. 

What Is Schema Data?

Schema is a structured data markup that is used by major search engines today. Using this on your site content can improve your SEO to increase website traffic over time effectively. 

How Schema Helps Your Online Business?

There are plenty of ways schema helps. For one, it creates rich snippets that improve the links found in search results. A rich snippet is a Google search result that includes additional data, which is pulled from the schema data found in your site’s HTML code. As a result, this helps search engines index your content so that it can rank in various SERPs. 

Another benefit of using this method is that it improves visibility in special search results. You can also increase the Click-Through-Rate (CTR) of your links in the search results and the organic traffic. With these, you must take the time to implement schema markup on your site and do so effectively.

Including Schema marketing to your site’s coding will improve your SEO automatically. Using schema tags on your site tells search engines what content is on your website and how you want it portrayed to searchers. In other words, schema helps search engines understand your website content, which leads to a richer site and better page rankings. 

How Do You Use Schema Markup For SEO?

Here are several ways you can improve your SEO with Schema markup: 

  • Use tools: You can use various tools to help you find, create, and test your structure data, such as and Google’s Structured Data Markup Helper.
  • Choose pages to markup: It’s best to focus on the most valuable pages first, such as the ones that include your best-selling products. 
  • Add the page to Google’s Structured Data Markup Helper: Use your tools and choose which schema markup to use and then enter the URL of the page. 
  • Create structured data markup: Here, you will need to highlight its important elements, such as the price, to make it easy and convenient for your business to create structured data for SEO. When you’re done, click Create HTML, and it will generate a structured data code. 
  • Test it: You can use the same tool above to test your structured data. 
  • Update the page: When everything is sorted out, you can add the Schema markup to the page. 

Creating schema data for your pages isn’t challenging. For this reason, make sure you do it for your website to gain more traffic that will boost your SEO efforts!


At this point, you now have a bigger idea of what Schema data is and how it will benefit your business online. If you can’t take the time to do your schema markups, you can always rely on experts to help you out. Fortunately, there are SEO companies that specialize in HVAC SEO. All you need to do is find the right one that will suit your needs. 

We are an HVAC SEO company that makes effective and professional websites for our clients. Allow our experts to help you with your schema markup, and other digital marketing needs to ensure long-term growth and success. Connect with us today to see how we can help!