Biggest SEO Trends You Need to Know in 2021Josh Astete
2020 is drawing to a close, capping off one of the most universally challenging years in recent history. The pandemic shook every aspect of the economy, marketing included, forcing most of the workforce to stay at home to curb the coronavirus.
With strict social distancing restrictions set in place, businesses had no choice but to fully embrace the digital shift as solutions like SEO prove its power, stability, and long-term resilience in more ways than one.
Seeing its overall effectiveness in strengthening marketing funnels, the list below explores some of the latest trends that are bound to push your SEO game to greater heights in 2021:
A Greater Focus on User and Search Intent
The concept of outlining your SEO strategy based on user and search intent is not new, but it’s good to remember that the market is volatile, which means your target audience will likely bring changes as the new year approaches.
With plenty of challenges in the past year, B2B and B2C industries would benefit from refocusing on their searcher intent and reanalyzing their market needs and how they interact online.
For example, instead of highlighting the keywords, 2021 is all about observing the user’s on-site journey and how they organically become leads.
Artificial Intelligence Plays a Larger Role in SEO
Businesses always spend a dedicated amount of effort to analyze their customers – from their behavior, interests, search intent, buyer’s journey, and more. Thanks to the steady integration of artificial intelligence (AI), people now have tools that offer a seamless analysis of the market.
AI can help provide richer and valuable insights, making it easier to recognize what a searcher needs and how it can shape your content strategy moving forward.
With AI powering your business, you can leverage revolutionary tools to speed up your keyword search, augment your strategy building, and maximize your efforts to create engaging content.
The Bottom Line: Gearing Up for a New Year with the Latest SEO Techniques Dominating 2021
SEO has always played a pivotal role in this digitally-oriented marketplace, but it’s booming more than ever before in the business landscape since there is a growing demand to ensure that online content is easily findable, user-friendly, informative, and properly indexed in a time when consumers are increasingly turning to the internet.
It’s not a short-term solution that can generate massive leads and conversions in a span of months but serve as a strong, long-term strategy that can help businesses thrive, even amidst the pandemic. Thankfully, 2021 is on the horizon, and it appears to cast a bright light on B2C and B2B industries.
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