As an HVAC business owner, you need to remember that customers are around you at all times, whether on the internet or in the real world. Unfortunately, none of them will know about your brand unless you put in the effort to reach them. In other words, you need to do your part to increase your brand awareness if you want to gain more customers.
With that in mind, local SEO is one of the best methods of drawing attention to your business. It is quite different from the typical SEO you might know about, as local SEO focuses on searches performed in your immediate area. This means that those searching for your services in your service area can be brought to you immediately.
That being said, if you are interested in improving your local HVAC SEO, here is what you need to do.
1. Get listed on GMB
GMB stands for Google My Business. You include many vital pieces of information, such as your NAP (name, address, and phone number) and opening hours, on this platform. The reason you want to get listed here is that this is where all your local SEO begins. With a GMB profile up and running, your business details go into Google searches and maps. This allows anyone looking for a local HVAC service provider to get the information quickly and reach you.
Another benefit of using GMB is that it lets you collect information on your customers. For instance, you can learn how customers discover you and where exactly they are coming from. You can use this data for your local SEO and your overall SEO strategy to improve your brand awareness, search engine rankings, and more.
2. Get yourself reviews
Customers usually check reviews about a business or its offerings before moving further down the sales funnel. This means that if you lack reviews, the chances are that they will ignore you.
To avoid losing customers because you have no reviews, get your website listed on review websites. This can include Yelp, Foursquare, and Google+ Local. With reviews up, customers can feel more comfortable working with you, improving your chances of landing a sale.
3. Keep your NAP updated
Any inconsistency in your NAP can seriously hurt your local SEO efforts, resulting in a drop in search engine rankings. Another problem with an outdated or inconsistent NAP is that it can misinform potential clients who want to take advantage of your services. This may lead to clients and customers failing to locate your store, causing them to turn to your competitors instead.
With that in mind, ensure all your NAP information on your website, directory listings, and social media accounts are accurate, up to date, and consistent.
Conclusion
Apply what we have shared with you when setting up and improving your local SEO. In doing so, you make your business more open to local clients and customers, allowing them to discover you and what you have to offer.
If you are unsure about how to proceed, do not be afraid to reach out to a digital agency. They know the right strategies and techniques to create a solid and reliable local SEO strategy for you. This will help you make the most out of your local searches and free up time to focus on other aspects of your HVAC business.
HVAC SEO is a digital marketing service for heating and cooling companies. We offer a wide variety of services, including SEO, PPC, social media marketing, and more! If you need help with your local HVAC SEO, reach out to us today.