3 Strategies and Considerations in SEO Keyword ResearchJosh Astete
The goal of all SEO services is to make sure you rank higher on Google and other search engines. With the right strategy, you can find yourself gradually moving higher and higher in the search results, becoming more relevant to both search engines and your target market.
That said, every strategy begins with keywords. Without research on the right keyword use, your SEO strategies might not be as effective as you hope. As such, we’ve devised this guide to improving your keyword research so that your marketing campaigns can be more effective, producing better results on the dollar.
Start with your own research
By this point, you should understand a few things already, such as who your target market is and what your goals for your optimization campaign are. Not only can this give a clearer view of your future, but it can also help both you and your SEO service provider agree on certain strategies.
Assuming the goals and target market are already established, place yourself in one of your prospective customer’s shoes. What keywords would they have to put down to find your website, product, or service? Determine which keywords are relevant to your offerings, and write them down. These keywords will become the basis of your entire optimization strategy.
The more your offerings are associated with these keywords; the more likely Google is to think your business is the answer to certain inquiries.
Study the competition
It is important to examine who your major competitors are in your field of business. If another business uses similar keywords, how can you make yourself more relevant than they are on Google? What keywords could you add that can set you apart from your competition?
It also helps to include your area of operations and coverage in your SEO strategies. After all, people are more likely to consider a product or service that is closer to them—or at least, closer than your competition.
Understand the basics of SEO
In SEO, there are generally two types of keywords: short- and long-tail. Short-tail keywords are search phrases with only one word, and long-tail keywords contain three or more words or phrases.
Long-tail keywords are often more specific, capable of attracting relevant traffic. They are also less competitive, as they can narrow down to your more specific services. Long-tail keywords are also best paired with location keywords.
These are just some of the concepts behind SEO, which is an ever-evolving field. User habits are constantly changing, so it is important to keep abreast of current trends in the field so that you can shift your strategies and adjust your keywords accordingly.
To make the most out of your SEO services, you have to understand quite a few things: your target market, the nature of your business and its surrounding circumstances, and your keywords. With greater knowledge and a deeper understanding of all these things, you can end up with better strategies and better results. You could go from nowhere on Google to the top of the search results in no time.
If you do need the help of an SEO service provider to boost your rankings, send us a message at SEO Service. We have what it takes to help you become more relevant on all the different search engines.